Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts. Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources.  They have 750 global offices in America and Europe. Tune in to hear Tony discuss how Proforma has changed their sales model through content marketing and social selling practices to prospect for new business with their social strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-social-media-prospecting-delivers-millions