Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world. Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical information among medical students and doctors. It was originally provided to med students in a textbook format and has recently been transformed into a digital resource for anyone to access around the world for free. Merck Manuals has a long standing reputation for credible medical information. Tune in to hear how Merck is progressing through its digital transformation of Merck Manuals in a global movement to make the best medical knowledge accessible to more than 3 billion people. View the show notes page: http://www.socialbusinesse