Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL. Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast episode, Wayne discusses how social advertising allows marketers to target real people rather than taking an educated guess or a probabilistic approach. He also provides an example of a fashion brand that started out in a market in Bondi Beach, Australia, which is now a multi-billion dollar online commerce company thanks to social advertising. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-target-real-people-social-ads-brand-networks