Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media. It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget after further analysis of dark social and what you can do to reveal dark social's effect at your organization. View the show notes page: http://www.socialbusinessengine.com/podcasts/dark-social-social-marketers-blind-spot