Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Derek K. Hubbard, Social Business Specialist at Southwest Airlines, joined me on episode 111 to discuss Southwest's strategy with live video. This 49-year-old brand is embracing live video as a means to communicate with their customers, recruit new employees, and humanize the brand. Derek reveals how their employees go through training and a practice run before going live. He also talks about the platforms Southwest Airlines has experimented with and reveals which have provided them with the most value. The insight you gain from this podcast can help you construct your own live video strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/southwest-airlines-uses-live-video-humanize-brand