Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. The study includes the perspectives of 5,000 Chief Marketing Officers around the globe with a look at why they're focused on customer experience. Find out why Stephen says that CMOs should be looking for ways to be disruptors before their business is affected by someone else's disruptive innovation. How will the findings from this recent study affect your organization's outlook of the customer experience? View the show notes page: http://www.socialbusinessengine.com/midst-cmo-storm/