Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Andrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of countries and over 12,000 employees, many of which are engaging on social media. On this episode, you’re going to learn how CA Technologies is harnessing the reach and business potential of its advocates, namely employees. You'll hear Andrew's two "confessions" and discover how CA Technologies is mobilizing their employees on social media. View the show notes: http://www.socialbusinessengine.com/podcasts/how-ca-technologies-turns-employees-into-advocates