Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Chad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer. On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writing content around themes like The Ripple Effect and Made by America. View the show notes:  http://www.socialbusinessengine.com/podcasts/the-impact-of-digital-storytelling-on-walmarts-reputation