Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Amy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social business on this special Blab recorded episode. Missing from the audio recording is David Fisher, but you'll hear his insights verbalized throughout from his input in the chat panel. Social media is used in all aspects of business at Dell, however, in this podcast we focused mostly on Dell's sales and business development practices. A whopping 16,000 Dell employees have been trained and certified in social media.  Tune in to hear a few of their social business success stories and a list of best (and worst) practices for social selling. View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-social-selling-in-social-business