Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Ken Schneider is the head of social media at U-Haul, the industry leader in do-it-yourself moving and self-storage. U-Haul was established 70 years ago by L.S. "Sam" Shoen to fill the need for one-way moving trailers. In the same sense of filling a void, U-Haul was spurred to become active on social media as their customers were trying to engage their unmoderated accounts. In episode 99, you'll hear how U-Haul has evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Ken discusses how U-Haul regularly experiments with channels and content and how they measure what's working for the brand. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-a-70-year-old-brand-speaks-social-u-haul