Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

A popular speaker at marketing conferences, Carlos Gil is Head of Social Media Marketing at BMC Software. On this episode, Carlos shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations. He also reveals how he measures social media ROI at BMC Software, a B2B, enterprise software company where Carlos is in charge of global social media activities. You'll gain an understanding of the similarities between B2B and B2C companies using social media and how to measure results. View the show notes page: http://www.socialbusinessengine.com/podcasts/analyzing-the-value-of-social-media-in-b2b