Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Today's featured guest is Rick Wion, an accomplished marketing professional recognized by AdWeek as a Top 50 Innovator in digital marketing. Rick is currently the Senior Director of Consumer Engagement at the Kellogg Company and a long time fan of Frosted Flakes. On this episode, Rick reveals Kellogg’s strategy behind their web property openforbreakfast.com. We discuss how Rick is leading the movement at Kellogg for transparent communication across the spectrum of nutrition, sustainability, and philanthropy. View the show notes page: http://www.socialbusinessengine.com/podcasts/getting-a-seat-at-the-breakfast-table-through-transparent-communication-kellogg