Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Jim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists. On this episode, Jim and I discuss the dynamic role of the modern CMO. He reveals the skills a modern CMO needs to have, how to impact revenue growth by building a team of internal and external advocates, and the pitfalls to avoid. Jim stressed how a CMO's best tool is the brand's reputation. What are your customers saying about your brand? View the show notes page: http://www.socialbusinessengine.com/podcasts/why-the-modern-cmo-is-like-a-mutual-fund-manager