Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy. You'll discover how The Network features thought leadership content, as well as creative content such as a graphic novel featuring superheroes like SuperSmart and Dr. Analog, a serial magazine, 6-second Vine videos, and other fresh content marketing strategies. Cisco is a global leader in the hardware, software, and services that are used to create the Internet solutions that make networks possible. An employer of more than 70,000 people, Cisco has a plethora of angles from which to tell their story. How will you apply their creative content strategies in your business?   View the show notes page: http://www.socialbusinessengine.com/podcasts/branded-journalism-newsroom-style-at-cisco