Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies. The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how taking a proactive approach to recruitment provides the opportunity to have the right candidates available when a position opens up and how your company's culture plays a role in the recruitment process. Recruitment is evolving; it's time to start treating your candidates like consumers. View the show notes page: http://www.socialbusinessengine.com/podcasts/recruitment-is-marketing