Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World. Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct research on behalf of large brands. Researchers in the classroom have access to a variety of different software programs and tools used during their learning experience. When they come to the workforce, they expect to have access to those tools with which they're already familiar. In this episode, you'll discover a few ways to ask questions when problem solving and how young researchers expect open access to the tools they need. You'll also learn how Ari's students at CMU created an opportunity for one company to generate an ex