Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In this episode, we cover the fascinating topic of designing for global scale in a way that is inclusive for anyone, regardless of age or ability. I’m joined by M.E. (Mary Elizabeth) Miller, IBM Verse UX Designer, and Duncan Hopkins, Senior Design Team Lead, IBM Design, Enterprise Social Solutions. M.E. and Duncan discuss how they leverage IBM Design Thinking to drive alignment across global teams and develop accessible enterprise applications at scale.  One example of this work is IBM Verse, an innovative application that combines social, email, mobile and analytics and is designed to provide accessibility for individuals with visual impairments and physical disabilities. Tune in to discover how the designers of IBM Verse used IBM Design Thinking to solve a common problem in the workplace – inefficient email – while applying IBM Design Thinking in a way that can be embraced by any business for a “new way to work.” Visit out show notes page for links to reports and other sources of insights discussed in this