Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

3M is mobilizing content and social media to tell their story across the globe and drive business value. A global company with over $30 billion in revenue and more than 89,000 employees across nearly 200 countries, 3M does more than just "sticky notes." In this episode, Carlos Abler, Leader of Content Marketing Strategy, and Christian Plewacki, Social Media Strategist, chatted with me about the thought process and "work in progress" state of social business at 3M. A recent relaunch has repositioned 3M as the science company that it truly is. They have a new tone of voice and are now functioning more like publishers. Tune into this podcast to hear how 3M has recognized the need to develop relationships through content on digital channels and how to do so at your organization. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-harness-content-social-media-to-drive-business-value/