Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others' perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan's new book, Shareology. If you've previously downloaded Social Business Journal Volume 3: Digital Transformation, you've already read about how Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how it can ultimately create new business for your brand, too. View the show notes page: http://www.socialbusinessengine.com/podcasts/social-selling-bryan-kramer-shareology