Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Hootsuite has mobilized their product advocates around the world through their Ambassador community resulting in strong relationships with product advocates and significantly expanding Hootsuite's reach. Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite's business. Justine Velcich, Manager of Global Community Programs at Hootsuite reveals the strategy behind their three-year-old Ambassador Community and how it has evolved. Visit our show notes to download the Social Business Journal: The Community Playbook at our show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-the-hootsuite-ambassador-community/