Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In this episode we're digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an understanding of the pivotal role social media plays in strengthening the relationship between sales professionals and their customers. On this podcast, Bryan and I discuss some of the key findings you'll read in the Journal. The best practices and tips in this research are actionable in any enterprise. This Journal is ungated, meaning it’s available for download without a form. Simply go to http://www.socialbusinessengine.com/dell to open and/or save the Journal. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-social-selling-digital-transformat