Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities. We review some of the key points in Mark's book and really dig into why content marketers have to overcome information density to stand out. Specifically, we review how content can get "ignited" through the process of "Building Shareability into Your Content." Tune in to hear this vibrant conversation with Mark about how the modern marketer can cut through the wall of noise through shareability. View the show notes page: http://www.socialbusinessengine.com/podcasts/content-marketers-overcoming-information-density-shareability-mark-schaefer