Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

People often begin their careers in the corporate world and move on to entrepreneurship. Jim Fields, Vice President of Customer Experience at SAP, took the opposite approach and went from the entrepreneurial world into a corporate position. Jim's background as a serial business owner prepared him for his current management responsibilities at SAP, a multinational software corporation that creates enterprise software for businesses. In this episode of the Social Business Engine podcast, Jim discusses how he involves people in collaborating on projects. By showing someone a prototype or an example of what something can be, you can get him or her excited about the outcome. His approach is very similar for getting non-digital people involved with social selling. You'll discover tactics to encourage social selling among those with an aversion to social media, strategy on how to gain influence in the social selling realm and more on the positive effects social selling can have on your brand. View the show notes pag