Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

As the sixth largest software company in the world it should come as no surprise that HP Software's recent launch of TechBeacon is quickly gaining clout in the technology industry. Started approximately three months ago, this content-filled learning center is already receiving 60,000 views per month. Marcel Santilli, the Chief Content Officer for TechBeacon, spent a month doing research before starting what he said was the most challenging task — the executive approval process. In this episode of the Social Business Engine, Marcel reveals how HP is taking a customer serving approach to their content marketing through TechBeacon. The focus of TechBeacon is to give HP Software's customers a place to learn. The only mentions of products you'll see are references in reports or statistics. Listen to this podcast to discover Marcel's strategy for launching TechBeacon and the benchmarks from his previous work with Security Intelligence at IBM. View the show notes page: http://www.socialbusinessengine.com/podcasts/bu