Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On episode 64 of the Social Business Engine podcast I am joined by Dan Gingiss, Head of Digital Customer Experience and Social Media at Discover Card. Dan was a speaker at Social Media Marketing World where we first met, and in fact is a frequent speaker at social media conferences around the country. On this episode Dan and I discuss how "customer experience is the new marketing." The strong customer service culture at Discover shines through in their social media activity, as well as the experience the customer receives when using their website. http://www.socialbusinessengine.com/podcasts/why-customer-experience-is-the-new-marketing. Tune in to up your customer experience game.