Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On Episode 63 of the Social Business Engine podcast I spoke with Paul Albright about the three approaches he tested when convincing senior management to invest in social. Paul is the Senior Social Media Marketing Manager for Albertsons Safeway, the second largest grocery chain in the United States. Although his first two options didn't have optimal results, he was able to get a seat at the table and win over the executives with his third approach. We also discussed how Safeway is using collected consumer data to personalize shopping experiences through their digital communication channels. Paul went into detail about their Just for U program, which rewards customers while allowing for dynamic pricing based on the customer's shopping behavior. Visit our show notes page for more: http://www.socialbusinessengine.com/podcasts/convincing-senior-management-to-invest-in-social-media