Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that there is a difference between advocates and influencers, and how to develop advocates into influencers. Tune in to hear some of the common misconceptions and how you can cultivate customer advocates into your business. Visit the show notes page for links to resources mentioned in this podcast. http://www.socialbusinessengine.com/podcasts/how-to-turn-customer-advocates-into-influencers