Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content. We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in.