Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.  Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale. This episode is sponsored by Social Media Strategies Summit. Use discount code SMLVBB10 to get your 10% discount for the event taking place February 10 - 12, 2015.  Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/why-how-social-business-governance/.