Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode, host Bernie Borges is joined by Amanda Sheldon. Amanda is Director of Digital Marketing and Communications at Medtronic Diabetes. She is responsible for leading the overall strategy and direction for digital marketing (web/mobile), social media and public relations.   Amanda and her team are passionately focused on creating a great customer experience to build customer loyalty. They create educational and fun content for their customers that results in customer advocacy and referrals to their friends. They work side by side with legal to engage with customers in complete compliance with industry regulations.    Tune in to hear how Amanda and her team are succeeding on their social business journey. Catch the show notes at http://www.socialbusinessengine.com/podcasts/.