Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program. Cynthya and Bernie discuss the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights. Tune in to discover the key take aways from this report.