Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 31 of the Social Business Engine podcast, we invited Nick Robinson, Digital Straetgy Manager at SAP North America to share the social business journey at SAP, including where they've been, where they are and where they are headed. We dig into the evolution of SAP’s social business strategy, how it evolved over the past couple of years and what they are doing now in order to stay ahead of the game in the digital age of social media. Nick also talks about the necessary shift that had to be made in the employee culture of their massive corporation in order to adjust to this new era.  Catch the show notes at http://www.socialbusinessengine.com/podcasts/.