Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On episode 28, Bernie Borges interviews Liz Breese of Crimson Hexagon.  Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the public perceives their brand. This ebook can be downloaded at: http://bit.ly/sbebrandequity Visit the Social Business Engine website for more podcasts and video episodes featuring practitioners and thoughts leaders sharing their experience, wisdom and insights to help you advance your social business journey.