Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program. Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/ Download the e-book at bitly.com/sbeemployee.