Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe. A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and Content Team. It's made up of solutions marketing people at BMC across the globe, spanning all time zones. REACT is an awesome example of the social business journey at BMC. Tune into this episode to here Bernie Borges interview Eric Tung from BMC Software to learn about their social business journey.    This episode is sponsored by Content Marketing World, the largest content marketing event on the planet.