Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world. Background on Autodesk's Social Business Journey Autodesk's marketing leadership challenged their team to shift from engaging the customer on social media in an ad-hoc and experimental manner to a much more targeted and intentional manner. Notice the social business focus! So, they organized around a hub and spoke model to make the shift. At the center of their model is a small team which manages and works closely with stakeholders from different vertical areas of the company.  Catch the entire interview with Bernie Borges on episode 23 of the Social Business E