Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management. Brands are under increasing pressure to deliver a good experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. After all, social business is all about connecting with the customer as an individual. Catch the entire interview with Bernie Borges and Jeremy Epstein at our show notes page at http://www.socialbusinessengine.com/podcasts/.     T