Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

  In episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog.  A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the short run it's a lot of work to build your asset (the list). In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Tune into episode 21 of the Social Business Engine podcast hosted by Bernie Borges to learn from Michael Stelzner's success.  Catch the show notes here: http://www.socialbusinessengine.com/podcasts/build-online-destination-multi-author-blog/.