Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 17 you'll meet Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom HBS / T-Mobile. You'll learn how T-Mobile launched a successful pilot program for a new B2B VoIP offering using Viralheat for predictive social analytics.  This was the first time T-Mobile was attempting to launch a B2B product. Paul’s team embarked on comprehensive reach across multiple networks. Targeted keywords were established to determine sentiment about the T-Mobile brand. Additionally, Paul set out to identify customers who are not satisfied with their existing VoIP system. The Viralheat insights were integrated with Salesforce data and other look up data to identify relevant people for a pilot program. Paul intelligently selected a target list that resulted in 500 target customers for a pilot. Paul said “because they are so relevant and engaged, they are more than just customers, they became influencers.”  Tune into this episode of the Social Business Engine podcast. Visit our show n