Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business. Social business adoption at Deloitte has been building for marketing, recruiting talent and brand building. Not surprisingly, not all the member firms are at the same level, but they are seeing increasing awareness and adoption. Janet points out that the opportunities over the next year are to activate DTTL and member firm professionals as brand ambassadors. Employees are being invited into their social business program to provide comfort, confidence and getting them engaged as brand ambassadors. There is more emphasis on listening and engaging on specific topics, as well as integrating subject matter experts into the content strategy. Visit the episode show notes at http://www.socialbusinessengine.com/podcasts/. Janet Chang is Social Media Manager for Deloitte Touche Tohmatsu Limited.  The opinions expressed here are those of Ms. Chang and do not necessarily