Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.  This episode is sponsored by PeopleLinx. Download their e-book: Everyone's in Marketing.