Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems.  Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance program which is required by all employees. Tune in to learn how Justin Levy drives social business success at Citrix with proper governance that gives employees confidence while protecting the corporate brand.  Show notes are available at our Social Business Engine website. This episode is sponsored by PeopleLinx, a global leader in social business software. Download the e-book: Everyone's in Marketing for 5 easy to implement steps to improve your brand's discoverability using LinkedIn.