Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology. We also discuss Paul's view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen in to learn why it's not.