Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

In this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed several examples to give you take aways using this provocative analogy. Tune in and be sure to let us know how you are becoming more "seductive" in your social selling practices. Tweet me @BernieBorges or Tom at @TomMartin or our show @SBEngine.  This episode is sponsored by Pixability, a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Visit our website to download a FREE white paper: The Top 100 Global Brands - Key Lessons for Success on YouTube.