Think Around Corners
Universal Analytics: The Evolution Towards Customer-Centricity
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:08:32
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Sinopsis
In this podcast, we examine Google's newest tool, Universal Analytics. This represents the evolution of Analytics, namely moving away from page-driven data (exclusive to websites) and towards total Integrated Marketing (where all touchpoints are considered, even offline ones like POS (point of sale).