Built On Purpose

Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries. Through her company,  LKP Impact Consulting, Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the Vice President of Customer Engagement and Marketing for Mission Dispensaries, which currently owns or manages nine retail loca