Retail Gets Real

219. How the classic Levi’s brand stays modern

Informações:

Sinopsis

A great pair of jeans never goes out of style. That fact is one of the many reasons why Levi Strauss & Co. has led the way for over a century. Today's guest is Marc Rosen, President of Levi Strauss Americas. We'll talk to Marc about Levi's digital strategy and how the brand is appealing to a whole new generation of consumers. Learn more at retailgetsreal.com.