Retail Gets Real

Social media's powerful influence to reach consumers is a game changer for many businesses. Facebook’s Martin Gilliard, head of industry, retail — superstore and grocery, is at the center of where social media and shopping meet. In his role at Facebook, Gilliard drives the development of data products for retail; in this episode, he dives into how Facebook is working with retailers now and in the future. Learn more at retailgetsreal.com.