Retail Gets Real

#99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

Informações:

Sinopsis

Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF. Learn more at retailgetsreal.com.