Retail Gets Real

Lobbyists have to counter many misconceptions, and you might be surprised to hear that “a good lobbyist is really ethical,” says David French, NRF’s senior vice president of government affairs. On this week’s episode, French joins NRF’s Bill Thorne and Susan Reda for a candid discussion about how lobbying works and how NRF helps tell the story of retail on Capitol Hill. French describes how he communicates with members of Congress and members of the world’s largest retail trade association.